I’m a brunchie™, not a foodie. This is a big part of my philosophy as I’ve gone about building out the site and our brand, and something I communicate to people all the time. For many of them, it registers. Brunch is a unique meal. Some say “it’s breakfast without the alarm clock,” others say “it’s the best meal of the week,” and some classify is as “the best made-up meal of the week.” Plain and simple, it can be where you talk about what you did last night, or who you…(rhymes with “id”). Moving on… I’m sure there are also other descriptions I’m leaving out too. (BTW if you classify it in a fun or even critical way, reply and let us know in the comments!)
I’ll piggy back on one of the above but extend mine to, “brunch is breakfast with out the alarm clock, and good people.” The thing is, brunch, especially in New York City, has a totally different feeling than dinner. It’s more relaxed, it’s often more fun, and it’s one of the few times in NYC you can get away with a tremendously dressed-down look. Sometimes you planned it that way, and other
times you just couldn’t get it together, per your shenanigans the night before.
Foodie? Nah: Obviously I’m a brunchie, but I dislike the word “foodie”. I think it’s just lame. I think it’s safe to say we all like good food and we all won’t turn down great food. Some know more about exotic ingredients and the overused “farm-to-table” term for veggies and meats, but brunch
likers and lovers see something different.
Regarding The Haters: There are people who hate brunch here. I don’t mind. I get it. It’s not your thing. (Hate BTW is a strong word, and it’s amazing how people will use it to describe brunch. Seriously? You must care a lot if you are so intent on declaring you “hate” it. Anyways, I digress).
It’s about People: Brunch is about the people around the table with you. It’s about meeting old friends, current friends, and new friends. It’s about seeing a restaurant in the daylight and viewing the atmosphere that the restaurant paid design and architecture firms an arm and a leg to create. It’s about the food, but it’s really an experience. Dinner can be just about the food. Not brunch. There are some food lovers who are brunchies, and some food lovers who are not. It’s the overall experience brunchies care about. And that’s why we coined
the term. I think brunch is also such a big deal in New York, “a religion, a sport,” because we need it. Dinners can be stressful and more about business or networking. And often week nights are jammed packed with events, and then having to find something to eat. We need the sleeping in, we need the casual clothing, and we need the easy socializing. Oviously we need the Bloody Mary (or 3).
Our stuff – Signature Magnets & Shirts: And with that said, it wouldn’t be right to have a brunch brand and not have some schwag. It wasn’t crap we wanted to create with our names on it. And I hope you don’t think it’s crap. If I hand you our signature magnet, and you don’t want it, just give it back. It’ll save me some money to be honest. We’re a scrappy start-up. Trust me every little bit helps. We just wanted to communicate who we are and match people’s enthusiasm. The magnets pictured above are incredibly popular. I thought people might like them. Actually they love them. It’s awesome. They are on fridges at homes, at offices, and people tell me they are starting to see them in random places around the city. I’m getting a kick out of that.
Stickers? That’s a no-no: I don’t believe in marketing stickers. I think they are terrible. They stick and they are difficult to scrape off. I find them a version of graffiti when people put them in the most inapropriate places. I don’t want your half scraped sticker on my public light pole, and I don’t want it in fine dining bathrooms or trashing up subways. If you are trying to communicate something, f-ing communicate it instead of adding junk around my city. Magnets are easy to remove. You just remove it.
I like our signature brunchie™ shirts as well. Drop me a line if you want one (firstname.lastname@example.org) and we will happily get it to you fast. I only believe in American Apparel and Bella. They are the most comfy and you deserve the best. And the magnet – we’ll there’s a good chance you’ve already seen it. I don’t give everyone I meet a business card, but they definitely get a magnet. If you don’t have one yet, drop me a line (again, it’s email@example.com) and I’ll get you one in a jiffy. You can have as many as you want.
Hope your weekend is brunchtastic. Yeah, I know that is cheesy, but it is fitting. Don’t deny it. You know it.